Director of Internet Development: Anika Howard Weaver

    Background:

        Anika Howard Weaver is the Corporate Director of Internet Marketing and
    Development for Harrah’s Entertainment, Inc, a $4.1 billion (2002 revenues) company
    publicly traded on the New York Stock Exchange.

        Anika leads the development, ongoing enhancement and support of Harrah’s award
    winning website – Harrahs.com. Anika is responsible for the development and maintenance     of Harrah’s on-line initiatives, including new capabilities development, marketing services,
    project management, and day-to-day operations.

        Her responsibilities also include developing and executing strategies for on-line:

     advertising email marketing and on-line customer service

        She works closely with senior marketers and executives to help closely integrate
    Harrah’s on-line initiatives into the overall marketing and customer service strategy of the
    company.

        Anika Howard Weaver holds a Masters of Business Administration (M.B.A.) and
    Master of Science in Information Management (M.S.I.M.) from Arizona State University
    and an undergraduate degree in Marketing and Information Technology from the University
    of Maryland.

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