Director of Internet Development: Anika Howard Weaver
Anika Howard Weaver is the Corporate Director of Internet Marketing and
Development for Harrah’s Entertainment, Inc, a $4.1 billion (2002 revenues) company
publicly traded on the New York Stock Exchange.
Anika leads the development, ongoing enhancement and support of Harrah’s award
winning website – Harrahs.com. Anika is responsible for the development and maintenance
of Harrah’s on-line initiatives, including new capabilities development, marketing services,
project management, and day-to-day operations.
Her responsibilities also include developing and executing strategies for on-line:
and on-line customer service|
She works closely with senior marketers and executives to help closely integrate
Harrah’s on-line initiatives into the overall marketing and customer service strategy of the
Anika Howard Weaver holds a Masters of Business Administration (M.B.A.) and
Master of Science in Information Management (M.S.I.M.) from Arizona State University
and an undergraduate degree in Marketing and Information Technology from the University
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